Hope for the South Side In 1970, Loblaws Supermarket closed its doors on South Ave in the South Side of Syracuse which has a high concentration of poverty and no full-line grocery store.Through the years ,the closure of the supermarket made the South Side not only what is considered a food desert, but also economically vulnerable with jobs in the area being scarce. Most residents of the area who do not own cars, didn’t have a food store close enough to walk to and were left with having to rely on local corner stores or help from friends to drive them to nearby supermarkets with the closest one being 2 miles away. With the drive and dedication for a change coming from Jubilee Homes, a local non profit working to reduce crime and blight while providing housing opportunities for low income families, they were instrumental in helping to bring Price Rite to the South Side. Price Rite, the first supermarket in over 40 years in the South Side, not only gave the predominantly black neighborhood access to healthier foods and 125 new jobs. For many of the new employees this was a second chance for those with criminal histories. Damani Prince, one of Price Rite's new employees helps to build the pineapple pyramid which Price Rite is known for, before the grand opening of the store. When it came time to hire employees for the new store, Price Rite hired from within the community and worked with recruits who had visible tattoo's and past criminal histories. Hezekiah Thomas was one of Price Rite's new hire. Each employee regardless of the position they were hired for, are required to have cashier training, in case they are needed for that role. DePaul Crowell and his son are greeted by Andrew Flowers, Price Rite's HR Generalist during the stores grand opening. Flowers and Crowell became familiar with each other with Crowell being employed at a nearby community center where Price Rite held events prior to the stores opening. The Satchell-El family are one of many families in the South Side who will now benefit from the opening of the supermarket in their neighborhood. The family were also one of the many residents who attended the Price Rite grand opening. Satchell-El Family get ready to have dinner prepared by Ishmiel with the help of her children. The Satchell-El family are one of many families in the South Side who will now benefit from the opening of the supermarket in their neighborhood. Icess, Empress, Solamon Satchell-El play around outside their house after having a family meal. Studies have shown that food access and consumption of healthy foods, has a correlation with better eating behaviors. Not having access to healthier foods leads to diet related diseases including obesity, diabetes, and cardiovascular disease.